Affordable, lightweight, easy to shape and long‑lasting – plastic has many advantages. That's why we use it in our products. But it also has obvious disadvantages. Because plastic typically lasts far longer than its actual use. And without proper handling, it too often ends up in the environment. There is an easy way you can help reduce plastic waste – by filtering your tap water with BRITA and no longer buying single-use plastic water bottles. It's a step in the right direction.

But sustainability goes far beyond reducing or avoiding plastic. We are taking action in many different ways. You can read more about it on this page - and in full detail in our latest sustainability report.

We’ve always packaged our products according to a simple principle: as little as possible, as much as necessary. Still, we’re committed to continuous improvement. That's why we work on reducing the amount of packaging, eliminating styrofoam altogether and ensuring good recyclability - by designing packaging so materials can easilby be separated. And we want our products themselves to evolve and become more sustainable when looking at the complete product lifecycle. For example by adding features like "Sleep Mode" to increase energy efficiency of our dispensers.

Social aspects such as fair pay, safe working conditions and gender equality are also a part of sustainability. And just like we care about the planet, we care about people. Trust and respect are two of our corporate values. We embrace diversity and well-being as part of our culture so that everyone can be their authentic self and contribute their best. Our Code of Conduct and other policies helps us live up to our corporate responsibility and respond appropriately to ethical and legal issues.

You can find out more about what we do to safeguard human rights both within BRITA but also in our supply chain in our Sustainability Report or on Compliance page.